Huge Markdowns on Toyota Near You!

Back in 1957, Toyota became the first Japanese carmaker to enter the U.S. market. But its Toyopet Crown sedan, engineered for low-speed Japanese roads, struggled in the American market. Toyota took the lesson to heart, adapting its future cars more carefully for American needs — and then proving so successful that U.S. brands began following its lead. Toyota’s compact Corolla and mid-size Camry sedans are segment-defining best-sellers. And Toyota created the modern crossover SUV and the modern gas-electric hybrid with the RAV4 and Prius, respectively.

Today, Toyota is consistently America’s best-selling foreign automaker — and sometimes even the No. 1 overall. (Meanwhile, its luxury counterpart, Lexus, is one of the country’s favorite premium brands.) Toyotas are known for providing quiet rides, spacious and user-friendly interiors, and worry-free reliability. Increasingly, Toyota has also dialed up the styling and performance of key models like the Camry and the full-size Avalon sedan.

While Toyotas like the Camry sedan, Highlander three-row crossover, and Sienna minivan are known for family-friendly transportation, the lineup doesn’t stop there. Toyota also sells fuel-sipping hybrid versions of five models — Corolla, Camry, Avalon, RAV4, and Highlander — in addition to its iconic hybrid-only Prius. At the same time, Toyota’s trucks have a decades long reputation for durability and toughness, exemplified by the Tacoma mid-size pickup truck, 4Runner mid-size SUV, and Land Cruiser luxury SUV. (The latest RAV4 is styled to evoke this off-road heritage, too.) All the while, this multitalented brand also sells two award-winning sports coupes: the 86 and Supra, which it co-developed with Subaru and BMW, respectively.

Most Toyotas’ trim levels follow this approximate structure: There’s a stripped-down L, followed by an LE and SE (comfort- and sport-themed affordable models, respectively), then XLE and XSE (comfort- and sport-themed luxury models), and sometimes an extra-sporty TRD model or an extra-fancy Limited. Trucks and truck-like SUVs, meanwhile, offer a base SR, mid-level SR5, luxury Limited and Platinum, and off-road-focused TRD and TRD Pro.